8 Lessons From the Creativity and Technology Conference London #crcat

1. Curation is key - Use your expertise to give consumers a small set of options in order to manage expectations
2. Re-imagine digital as product development - “We are not in the business of advertising anymore”
3. Sit close to technologists - Familiarize yourself with technology and its restraints to inform your role in the idea-generating process
4. Making technology easy, isn’t - The real challenge is distilling the highly technical into an intuitive consumer experience
5. Look beyond short-burn ROI - “It’s not about banging out a quick campaign”
6. Learn how to design data - Creatives need to become adept in designing data to be digestible for consumers
7. Content will soon be tagged to the real world - How will your brand overlay the real world with bits of digital content?
8. Think outside the box - Example: Smartphones could make it possible to trade in busy, graphics-heavy packaging for digital content retrieved by snapping a photo of a barcode with a smartphone.