The Interactivist

IKEA uses Facebook’s “tagging” feature and...

Mon, 23 Nov 2009 10:33:00 -0500

IKEA uses Facebook’s “tagging” feature and creates a really smart promotion [VID]

Tobi.com’s fashion augmented reality [VID]

Mon, 23 Nov 2009 10:27:40 -0500

Tobi.com’s fashion augmented reality [VID]

Late last month, Nokia teamed with Swedish agency Farfar to...

Mon, 23 Nov 2009 10:23:12 -0500

Late last month, Nokia teamed with Swedish agency Farfar to erect the “World’s Biggest Signpost” in the center of London. The 50 meter tall, six ton motorized arrow showed off the “Good Things” feature of Nokia’s Ovi Maps navigation system. Nokia phone owners would input their favorite haunts to a dedicated site, the giant LED arrow would display the name and direction of the spot, and change its position to point to it.

Behind the Scenes of Esquire's AR Issue

Mon, 23 Nov 2009 10:07:58 -0500

Behind the Scenes of Esquire's AR Issue

Digital Media Predictions for 2010

Thu, 19 Nov 2009 13:31:04 -0500

Prepare to Make a Date with Data
Opportunities With Mobile Apps
New Ad Sizes and Formats
Standardization in Media Buying

Descriptions here.

"A winnowing down of the number of apps will soon be happening to the iPhone platform"

Thu, 19 Nov 2009 13:28:37 -0500

“A winnowing down of the number of apps will soon be happening to the iPhone platform”

- The Coming Darwinism of IPhone Apps - Advertising Age - DigitalNext

Six Ways Social-Media Freedom Benefits Employers

Thu, 19 Nov 2009 13:26:48 -0500

Six Ways Social-Media Freedom Benefits Employers

Behind the Redesign: Virgin.com Mixes Social Activity and Lead...

Thu, 19 Nov 2009 13:25:10 -0500

Behind the Redesign: Virgin.com Mixes Social Activity and Lead Generation

Spot Runner Takes Shot At Web-Enabled TV Ad Buying

Thu, 19 Nov 2009 13:18:52 -0500

Spot Runner Takes Shot At Web-Enabled TV Ad Buying

Efeect of “Friending” a brand on Facebook or MySpace...

Wed, 18 Nov 2009 13:45:10 -0500

Efeect of “Friending” a brand on Facebook or MySpace according to US internet users [Chart]

The New Female Consumer: The Rise of the Real Mom [PDF]

Wed, 18 Nov 2009 08:14:42 -0500

The New Female Consumer: The Rise of the Real Mom [PDF]

Evian 'roller babies' makes Guinness Book of Records with 45 million online views

Wed, 18 Nov 2009 08:12:12 -0500

Evian 'roller babies' makes Guinness Book of Records with 45 million online views

"60% of moms report having used a social network in the past 24 hours"

Wed, 18 Nov 2009 08:10:45 -0500

“60% of moms report having used a social network in the past 24 hours”

- MediaPost Publications Product Recommendations Come From Friends, Not Networks 11/16/2009

Bing: an America's Hottest Brands Case Study

Wed, 18 Nov 2009 08:08:50 -0500

Bing: an America's Hottest Brands Case Study

Does the Industry Need Big Digital Agencies Anymore?

Wed, 18 Nov 2009 08:06:40 -0500

Does the Industry Need Big Digital Agencies Anymore?

YouTube Direct Introduction [video]

Tue, 17 Nov 2009 15:59:35 -0500

YouTube Direct Introduction [video]

Brands on Twitter: 76% of Accounts Are Infrequent Users

Tue, 17 Nov 2009 11:39:30 -0500

Brands on Twitter: 76% of Accounts Are Infrequent Users

Reports Monitor Exodus of Young Facebook Users

Mon, 16 Nov 2009 16:09:41 -0500

Reports Monitor Exodus of Young Facebook Users:

I think this will happen… but not just yet, give it another year and a half - then it will be saturated and will begin decline as a new hot, thing emerges.

I love the comment though “oh well it may just be that they’re using their phones to access Facebook…” Gee, thanks for the accuracy ComScore. You’d think that they’d put a little more effort into solidifying possibly one of the most heart-stopping facts a digital marketer could hear in the last few years.

Facebook fan pages can now target their fans' friends with ads

Mon, 16 Nov 2009 09:55:10 -0500

Facebook fan pages can now target their fans' friends with ads

Wendy's Hunts for Bacon Lovers in Social Media [Huge Twitter Case Study]

Mon, 16 Nov 2009 09:52:34 -0500

Wendy's Hunts for Bacon Lovers in Social Media [Huge Twitter Case Study]